Practical thinking for people building something for the first time.
Enthusiasm is free and infinite. Evidence is neither, which is exactly why it should decide what you build next. The three questions that matter, what early evidence actually looks like, and why either answer is a win.
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Most MVPs are not minimum, not viable and not products. A sharper definition, and what to cut, what never to cut.
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Nobody loses a year to one bad decision. They lose it to fifty reasonable weeks of comfortable work.
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Funding is not a milestone, it is fuel. What investors are actually buying at pre-seed, and the market-size trap.
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Four models, four different jobs. How to choose honestly, and the uncomfortable part nobody says out loud.
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